What Is Massage Therapy Advertising?
Massage therapists often believe that successful advertising is done by word-of-mouth, business cards, discount coupons and fliers.
Unfortunately, much to the disappointment of many massage therapists, these tactics rarely bring the desired results and the massage business often ends up being just another statistic.
People Will Pay For What They Desire
Instead of following everyone else's idea of what should work, it's time to look at what actually does bring in the clients and how you can change your marketing techniques to fill your practice.
Here's a huge hint:
"People will ALWAYS pay for what they truly desire."
Knowing that, all you have to do is get your advertising to persuade them they really desire a massage from you.
What Is The Basis Of Persuasive Advertising?
Firstly, it is concentrating on the benefits of your massages, instead of the features.
Too often massage therapy advertising is focused on the features, for instance the fact that the Egyptians used massage, or the technique you use in your practice, and so on.
The first step in designing your massage therapy advertising is to find out what your potential clients desire. The easiest way to do this is to ask your existing clients why they came to you for a massage.
If you stop giving your clients what they desire, they'll stop coming. It's as simple as that. So if you have regular clients, you're obviously giving them what they desire. All you have to do now is ask them what that is and you suddenly have the basis of your marketing message.
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